Thursday, September 13, 2012

Had to Have Them


Target has struck again. Last year they had customers arriving in droves to cart off all of the Missoni merchandise that was priced so well that any design savvy buyer was lured in almost against their will to buy pencil cups, pillows and zigzag patterned blouses.

In celebration of the 50th anniversary of Andy Warhol's iconic 1962 "32 Campbell's Soup Cans", The Andy Warhol Foundation partnered with Campbell's Global Design team to come up with four soup can labels, and they went on sale at Target September 2. A big "thank you" goes to Grant Gibson for spreading the word, otherwise the word would have slipped right past me.

The Andy Warhol Foundation is all set to sell off its collection of Warhol's work through Christie's to raise dollars for its endowment over the next few years. The money raised is to go to the support of the visual arts. To find out all about it, click on over HERE.


As many of you know if you have been reading katiedid for awhile, I have a few Andy's adorning the walls around here. My mother, trend setter that she was back in the 60's, had the foresight to understand that Mr. Warhol was something to watch. She was ensconced in the LA art world back then, picking up things from artists like Frank Stella and Larry Bell. She purchased a number of Warhol's pieces before they became quite so collectible. Some of the pieces she had purchased back then have been sold over the years, but we still have a few things and I am very lucky to be a beneficiary of her art acquisition phase.

Mom somehow got ahold of a shopping bag with the Campbell's Soup Can screened on to it in dayglo orange and fuchsia. It was published on the occasion of the Warhol exhibition at the Institute of Contemporary Art in Boston in 1966. I was just a tot at the time. It is hanging in my office right now, and it is very happy here.

So you can understand why....when at Target the other day getting toothpaste with my daughter.....we passed by a display of these soup cans....I had to grab them. I was sad to find there were a few of only three of the four colors left. The yellow and white cans were all gone. But my daughter is taller than I am now, and she found the last yellow can on the top shelf knocked on its side behind the last three purple and red cans.

75 cents a can. Can't beat that.

Happy Birthday 32 Campbell's Soup Cans!

4 comments:

Linda@ Lime in the Coconut said...

...Everyone needs there 15 minutes....

Linda@ Lime in the Coconut said...

whoops...Their.

MJH Design Arts said...

Great story. I would guess that you are not going to eat the soup?! Have a great evening. Mary

Grant K. Gibson said...

So glad that you got the cans!
Loved the story.
Hope to see you soon.

Grant

grantkgibson.com